Bring in the Outsider
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Quinn is quick to concede that point but argues that a sharp marketer can work effectively in any culture: “Marketing is all about consumer behavior and attitudes toward brands, things that have always fascinated me.” She thinks people who spend their careers immersed in a particular industry need objective feedback. “A good marketer will be their eyes and ears to what’s happening in the rest of the world,” she says. At the very least Quinn should offer some insight about people like herself, who might think about buying an orchestra ticket but aren’t rabid fans of classical music. “One of the challenges for me will be to look at the product and figure out how to engage people in music who might not have considered it as an entertainment option.”
Tangled Up in Blue
