Cathi Watson wants both your spirit and the backs of your thighs to be as lovely as her own. Raising a toned gam through the slit in her silver lame lounging gown, the 65-year-old exclaims, “There’s hope no matter what your age is.”

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“It was at the old Goldblatt’s on State Street,” she says. “I was modeling a low-cut Balenciaga gown for a fund-raiser of haute couture there. I remember coming out of the pivot and thinking, Is this all there is? The light went on.”

Watson had frequently gazed at the women in the audience from the runway and observed how sad they looked. She says she wondered if all of them secretly yearned to just once be the one admired onstage. A guru was born.

But Watson cautions against concentrating only on the physical. “Our minds create our environment,” she says. “People don’t think their mind and body are connected. But those cells weep if you’re disparaging them and not giving them the love that they need.”