Getting Bigger All the Time
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For most of the 90s, Imax theaters were found primarily in museums and theme parks: Navy Pier, Six Flags Great America, and the Museum of Science and Industry all have Imax. But the format is finding a home in giant suburban multiplexes. “It’s another way of trying to get customers to come to one multiplex instead of another,” says Kempf. The Lincolnshire 20, which opened last November, has an Imax screen, as does the new Marcus Cinema in Addison. “Everything seems headed toward opening more Imax screens,” says A.J. Karpy, assistant manager of the Addison facility. “Business has been good here so far.” Kempf estimates that the U.S. has about 280 Imax screens, and Regal Cinemas, which operates the Lincolnshire multiplex, expects to open at least ten more Imax screens nationwide in the next five years.
Good-bye Toulouse? Not Yet.
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